CAN’T MAKE ALL SESSIONS?
Brand Intelligence as Core to to Your Strategy and Risk Management
Dr. Ruben Arcos
Professor, Communications, Rey Juan Carlos University
In this session you will be taught:
- What is brand intelligence and what it’s significance?
- How to develop a brand intelligence program step-by-step.
- Outputs from a brand intelligence program and the decisions it helps us make.
- The information you need for developing a brand intelligence for your company or organization.
- Who is responsible for brand intelligence program within an organization.