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Setting up an Intelligence Functions – Lessons from the Field

Joost Drieman

Consultant, M-Brain

In this session you will be taught:

  • Setting up a market intelligence and customer insights disciplines within a company.
  • The critical skills set for setting up intelligence function.
  • The team to support intelligence function within the organization.
  • The types of output that the intelligence function should deliver.
  • The CI function as a decision partner rather than a data support function.
  • The key metrics for success in the intelligence function.

Let’s learn from each other…!
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