CAN’T MAKE ALL SESSIONS?
Setting up an Intelligence Functions – Lessons from the Field
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Joost Drieman
Consultant, M-Brain
In this session you will be taught:
- Setting up a market intelligence and customer insights disciplines within a company.
- The critical skills set for setting up intelligence function.
- The team to support intelligence function within the organization.
- The types of output that the intelligence function should deliver.
- The CI function as a decision partner rather than a data support function.
- The key metrics for success in the intelligence function.