CAN’T MAKE ALL SESSIONS?
How to Build a Win/Loss Program as Part of an Intelligence Function
Erik Glitman
CEO, Fletcher/CSI
In this session you will be taught:
- Win-Loss and its contribution to the corporate strategy.
- The tools needed to develop an effective Win/Loss instrument
- The templates that are useful for analyzing Win/Loss survey results and produce reports
- Tools for communicating both individual and multi deal analyses to management