CAN’T MAKE ALL SESSIONS?

“Welcome & some important information”

“OSINT -On-Line Intelligence and How to Use It”

In this session you will be taught:

• OSINT and its influence on intelligence in business.
• Free tools & techniques for intelligence searches
• Social media strategies to gather intelligence in business.
• Other practical use of digital tools in the world of CI

“Scenario Planning – A How-To Guide”

In this session you will be taught:

• What is scenario planning? What is it used for?
• War gaming & scenario planning – differences?
• The main purpose of scenario planning for company growth
• Setting up scenario planning process for your organization step-by-step.
• The critical touch points between scenario planning and Intelligence.

“Social Media Intelligence”

In this session you will be taught:

• An understanding of the social media and research landscape.
• Advanced search strategies for finding information.
• Overlooked and lesser-known resources of information.
• Best practices for maintaining secure and private accounts online.
• Strategies on how to perform research with security and privacy in mind.

“How to use Customer Insights in Your Innovation Strategy”

In this session you will be taught:

• How to become innovative?
• How can intelligence help companies be innovative?
• The skill set needed to support innovation
• Practical tips to build the right team

“Trade Show Intelligence”

In this session you will be taught:

• Practical tools to get ROI from trade shows
• How to select the right people to attend a trade show
• Step-by-step how to set up a trade show intelligence
• List of activities before-during-and after a trade show
• Insights to boost your success in a trade show

“How to Build a Win/Loss Program as Part of an Intelligence Function”

In this session you will be taught:

• Win-Loss and its contribution to the corporate strategy.
• The tools needed to develop an effective Win/Loss instrument
• The templates that are useful in analyzing Win/Loss survey results and produce reports
• Tools for communicating both individual and multi deal analyses to management

“Brand Intelligence and Its Importance to Your Strategy”

In this session you will be taught:

• What is brand intelligence and what it’s significance?
• How to develop a brand intelligence program step-by-step.
• Outputs from a brand intelligence program and the decisions it helps us make.
• The information you need for developing a brand intelligence for your company or organization.
• Who is responsible for brand intelligence program within an organization.

“Developing Drivers for an Emerging Market”

In this session you will be taught:

• The main challenges in entering emerging markets & quick tips.
• How to deal with the culture aspect of intelligence in emerging market.
• Step-by-step advice how to set intelligence in an emerging market.
• What types of initiatives are happening in South Africa in order to better understand the African markets?

“The Usage of Insights in Intelligence for Customer Solutions”

In this session you will be taught:

• How do you get the clients to focus on new solutions?
• Learn how to get the right insights from the right sources.
• How to build organization ‘feedback loops’
• Step-by-step of construction the right team to assist customers
• The role of insights and intelligence in the sale process

“Intelligence and Importance to Account-Based Marketing”

In this session you will be taught:

• How to make marketing and sales strategic decisions.
• The types of information can help you make intelligent decisions.
• The ways intelligence in business can help take right decision faster.
• Account-based marketing with the support of intelligence.
• The expectation from intelligence professionals within a company.

“The Game Changer – New Customer Insight and CI to Accelerate Organic Growth”

In this session you will be taught:

• Practical assessment of how well your company understands your customers.
• How can intelligence & insights help to understand customers?
• Manage intelligence function together with customer management
• The differential value proposition to create and use within companies
• How does the intelligence help make critical decision makers in business?

“Building Your Intelligence Plan in the Age of Artificial Intelligence”

In this session you will be taught:

• How to embrace artificial intelligence to make business decisions?
• Real examples of decisions that AI can help us make
• Practical advice on how to implement AI in business
• Step-by-step AI strategy for business
• The skills set necessary for an AI professional

“Taking Steps Toward Augmented Intelligence”

In this session you will be taught:

• How to use Artificial Intelligence (AI) and Machine Learning (ML) in insights collection
• The latest main applications of AI/ML in the intelligence world
• The challenges of applying AI/ML in enterprises and proposed solutions
• Proposed model for human and technology to work together & achieve results

“The Role of Leaders in Building CI Culture”

In this session you will be taught:

• Organization’s Culture and how it supports the long-term success
• Transforming CI Culture – practical lessons for a leader
• Learn the indispensable steps towards building CI Culture
• The challenges of CI Culture and quick fixes

“Leadership and Executive Communication”

In this session you will be taught:

• The leadership skills, intelligence professionals, should develop
• The various leadership styles and how to deal with them
• How to deliver bad intelligence or analytics news to the organization?
• Ways of communicating outputs and findings

“CI’s Role in Building a Crisis Management Program”

In this session you will be taught:

• The definition of a business crisis
• The types of crisis can face organizations that they should be aware of.
• How to manage a crisis.
• The types of intelligence that can support the ability to anticipate a crisis
• How to build a crisis management into organization capabilities
• The steps for setting up a crisis management program

“The Leap from Tactical to Strategic Intelligence”

In this session you will be taught:

• What real strategy is and how strategic aspirations should be developed.
• How are decisions made during the strategy process?
• The use of intelligence in the strategy and end-to-end planning processes.
• The outputs and recommendations for the best practice for strategic planning.
• How to develop an intelligence function as a critical member of the strategy process.

“Setting up an Intelligence Functions – Lessons from the Field”

In this session you will be taught:

• Setting up a market intelligence and customer insights disciplines within a company.
• The critical skills set for setting up intelligence function.
• The team to support intelligence function within the organization
• The types of output that the intelligence function should deliver.
• The CI function as a decision partner rather than a data support function
• The key metrics for success in the intelligence function

“Dynamic Thinking and Insight Results that Count”

In this session you will be taught:

• The definition of ‘Dynamic Thinking’
• How does dynamic thinking help you to overcome the team.
• Practical recommendation for building a successful intelligence team.
• Case-studies of the use of Dynamic Thinking.
• The types of skills that someone should have in terms of being a dynamic thinker.

“Expectations from the C-Suite- Outputs that Drive Decision”

In this session you will be taught:

• Learn who are the critical decision makers and how to connect with them
• Intelligence function in the organization – C-suite executive input and advice
• Learn the tools and visualizations that important for a C-suite executive
• Learn the measures of success for intelligence within an organization
• Practical suggestions to deal with fear to approach C-suite executive
• How technology enhance intelligence decision within an organization

“A Practitioner’s Guide to Building Effective Analytics”

In this session you will be taught:

• How to set an intelligence function in an organization
• The challenges of setting intelligence in business and the solutions
• From a data support function to a decision partner
• The proposed metrics to measure success
• Intelligence – as a function vs. skill set

“Output Visualizations that Support Strategy”

In this session you will be taught:

• How automated programs collect, analyze and visualize information for companies
• The key areas where you should implement automated programs
• Methods to ensure that good data is used in automated tools
• The decisions automated tools help to make in business
• The various types of modeling & visualization and how to use them in business

“The Integration of CI and Market Research“

In this session you will be taught:

• The most common mistakes when reading customer insights reports/results
• Learn how to use online resources to get customer insights
• The “Purchase funnel” and how to use it in business
• Template for customer insights output

“Customer Insights Outputs and How They Drive Decisions”

In this session you will be taught:

• Customer Insights vs. Competitive Intelligence modeling practices
• Blueprint for developing customer insights
• The methods used to collect customer insights
• The tools to process and analyze the data

“Big Data & Visualization – how to Apply to decisions making”

In this session you will be taught:

• How to use big data to support decision-making in business
• Learn how executives make use of AI and big data applications for their companies
• Practical examples of how big data can help enable a decision
• Learn how to find good sources for a good date to make good decisions in business

“War Gaming- Bullet Proof Your Strategy”

In this session you will be taught:

• What is a ‘War Game’?
• The different types of war games and how to use them in business
• War game step-by-step planning process War games,
• Scenario Planning and Strategic Alternatives integration in business.
• How to keep war game up-to-date?

“Building the Essential Executive Readout and Report Briefing”

In this session you will be taught:

• Learn the fundamentals elements of a good readout
• The mechanics of the set up of a report or readout.
• How to present an analysis to a c-suite executive?
• Practical online tools to help in visualization

“Managing Expectations of Internal Clients”

In this session you will be taught:

• What kinds of questions do you need to ask internal customers?
• Ways to determine the business decision that your internal customers trying to make
• The steps of developing and managing a project.
• Practical advice for a time when a project or program just isn’t going well.
• How to manage the right level of efforts in your intelligence function.